Week 6

Rationale

My topic was the coolest streets of Wellington. I wanted to convey adventurousness and fun, and make the streets look exciting to visit and explore.  I used bright colours with various patterns and images to bring a sense of fun into the spreads and then included an illustration of a certain landmarks to visually identify the locations. I adhered to the grid with some aspects of my composition like the location of body text but otherwise was a bit loose with the grid to keep a sense of fun going on in my composition. I wanted my type to have a mix of serif and sans serif to add some contrast and playfulness to the spreads. I learned that I get stuck with creating initial concepts or new ideas but as soon as I find something I like the process is a lot quicker. In future projects I’ll have to work harder on just getting lots of ideas out in the beginning and gathering more inspiration, and then I can move on to working on my projects faster.

Week 5

Courtenay Place development: I decided to use the light boxes on Courtenay Place as the base for my illustration because they're something that I think is very recognisable. I was thinking of putting in images of the benches in front of the panels because they're also quite distinctive.

Quick development of my extra spread: I decided on a 'survival kit' as my extra spread. I tried to use items that you'd actually need but also use versions of the symbols (such as sunglasses and shoes) that would appeal to my target audience (younger people, newbies to Wellington).

Week 3

Wednesday 11 March

Colour versions of my illustrations thus far.

I need to find a common thread/style to link my illustrations more because at the moment they aren't very cohesive and don't speak very well together. In the second illustration the colours work well to convey what the image is however I'm not sure I'd like the colours to be my colour scheme or feature in it as they are quite overpowering. I'll have to think of different ways of conveying Cuba Street without necessarily relying on the colours of the bucket fountain and other Cuba sculptures.

Week 3

Tuesday 10 March

We were tasked with creating 3 iterations of an illustration (or a sequence of illustrations) and handing them around for the class to critique and write emotive qualities they drew from the images. I wasn't entirely happy with the set of illustrations that I handed in as I don't feel that they worked very well together as a whole, I was missing an illustration for Courtenay Pl and I also printed them in black and white by accident so didn't feel like the full effect was showing thorough in any of them. Some good feedback, might need to work on making the illustration for Lambton Quay look less strict and informative and more adventurous, I'm hoping adding some extra layers or a better colour scheme to the image might convey the more adventurous/exploring vibe I want to convey in my brochure.

I heard a mention of a website called thenounproject.com during class and decided to take a look to get some possible ideas from symbols that matched the key words I was choosing for each destination and found some obvious and not so obvious symbols and shapes I can use for both ideas for illustrations and the secondary communication points I've chosen (personal rating, type of venues - food/clothes/bars, and diversity of shops/attractions). 

Week 2

Tuesday 3 March, Session 1 + 2

In class we made a 3 column 'mood board' for each of our options, however I didn't have much material to work with so I'm not satisfied with this iteration of it. Regardless, when we swapped our mood boards around my partner easily identified the locations and general feelings I was trying to convey.

In the next session we were tasked with drawing some illustrations relating to our favourite option of the three and using FADP's to inform the drawing. I did Cuba St and Lambton Quay because I couldn't choose which one I wanted to do more, and had a few designs in my head for each that I needed to get out on paper. I'll need to use these drawings to find a common thread between the designs of each street, so  my brochure will look cohesive while still maintaining a unique feel for each location.

With my illustrations I tried to have lots of straight lines and angles with the tall buildings that are unique to Lambton Quay. In contrast, for my Cuba Street illustrations I wanted to convey a very fun, lively, artsy feeling through lots of movement, such as wavy lines, splashed paint etc.

Fay showed me how to blow up and invert my compositions to test their effectiveness with the light and dark values reversed. I found this worked really well with the two compositions above.