Rationale
My topic was
the coolest streets of Wellington. I wanted to convey adventurousness and fun,
and make the streets look exciting to visit and explore. I used bright colours with various patterns
and images to bring a sense of fun into the spreads and then included an
illustration of a certain landmarks to visually identify the locations. I
adhered to the grid with some aspects of my composition like the location of
body text but otherwise was a bit loose with the grid to keep a sense of fun
going on in my composition. I wanted my type to have a mix of serif and sans
serif to add some contrast and playfulness to the spreads. I learned that I get
stuck with creating initial concepts or new ideas but as soon as I find
something I like the process is a lot quicker. In future projects I’ll have to
work harder on just getting lots of ideas out in the beginning and gathering
more inspiration, and then I can move on to working on my projects faster.
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